2018 Conference Schedule

Additional details to be announced as they're finalized. 

Sunday, February 18

8:00 - 9:00 a.m.
Registration & Breakfast
Atrium & Conference Room

9:00 - 10:15 a.m.
GROUP SESSION
Welcome & Opening Remarks
Conference Room
Mike Vincent, IWGA Vice President

Positive Cash Flow Winemaking Techniques - Christian Butzke, Purdue University
Conference Room

10:15 - 10:45 a.m.
EXHIBITOR
BREAK
Atrium & Conference Room

10:45 - 11:45 a.m.
CONCURRENT SESSIONS

VITICULTURE: What's Growing in the Department of Horticulture? - Mike White & Diana Cochran, Iowa State University
Room 108

ENOLOGY: Tannins in Red Hybrids: Current Perspectives from Industry and Academia - Erin Norton, Midwest Grape & Wine Industry
Institute  and Piero Spada, Vineyard/Winery Consultant

Room 109

MARKETING/BUSINESS: Your Social Presence ... A Perfect Mess, Renee Murphy, Sassy Social Media
Room 112

11:45 a.m. - 1:30 p.m.
LUNCH & IWGA ANNUAL MEETING
Conference Room

1:30 - 2:30 p.m.
CONCURRENT SESSIONS

VITICULTURE: Understanding Winter Hardiness - Tom Plocher, Petite Pearl Plus & Andy Farmer, Northeastern Vine Supply 
Room 108

ENOLOGY: Moving Beyond Brix: Assessing Grape Quality as a Winegrower - Piero Spada, Vineyard/Winery Consultant
Room 109

MARKETING/BUSINESS: Digital Marketing Kick-Off - What you Need to Succeed and Get Found Online - Andrew Clark, SpokeCom 
Room 112

2:30 - 2:45 p.m.
EXHIBITOR
BREAK
Atrium & Conference Room

2:45 - 3:45 p.m.
CONCURRENT SESSIONS

VITICULTURE: Navigating FSMA and What it Means for Vineyard & Winery Operations - Jennie Savits, MGWII & Smaranda Andrews, Iowa State University
Room 108

ENOLOGY: Webinar Presentation - Marquette Wine - From the Vineyard to the Winery - Chris Granstrom, Lincoln Peak Vineyard
Room 109

MARKETING/BUSINESS: Design & Consideration for Wineries - Dirk Westercamp, Studio 192 & Co 
Room 112

3:45 - 4:00 p.m.
EXHIBITOR BREAK
Atrium & Conference Room

4:00 - 5:00 p.m.
GROUP SESSION

Unique Aromas and Flavors of Cold Climate Grapes and Wine - Piero Spada, Vineyard/Winery Consultant 
Conference Room

6:00 - 10:00 p.m.
IOWA WINE AWARDS BANQUET 
The Chateau at White Oak

Monday, February 19

8:00 - 9:30 a.m.
Registration & Breakfast
Atrium & Conference Room

9:30 - 10:30 a.m.
GROUP SESSION
New Varieties: Viticulture and Enology - Tom Plocher, Petite Pearl Plus & Andy Farmer, Northeastern Vine Supply 
Conference Room

10:30 - 11:00 a.m.
EXHIBITOR BREAK
Atrium & Conference Room

11:00 a.m. - 12:00 p.m,
CONCURRENT SESSIONS

VITICULTURE: Preparing for the Future in Mechanization - Wayne Peterson, Midwest Grower Supply 
Room 108

ENOLOGY: Getting (Sh)It Done - Of Winery Work Orders, Quality Systems and Time Management - Christian Butzke, Purdue University
Room 109

MARKETING/BUSINESS: Marketing Your Brand for Success in 2018 - Mandy Houk, Marketing Kinetics 
Room 112

12:00 p.m. - 1:00 p.m.
LUNCH & IWGA REGISTERED APPRENTICESHIP PROGRAM OVERVIEW
Conference Room

1:00 p.m. - 2:15 p.m.
GROUP SESSION

Legal Overview for Vineyards and Wineries - Chris Sackett, Brown Winick
Conference Room

2:15 p.m. - 2:45 p.m.
EXHIBITOR BREAK
Conference Room

2:45 p.m. - 3:45 p.m,
CONCURRENT SESSIONS

VITICULTURE: Growing Your Grape Business- Eli Bergemeier
Room 108 

ENOLOGY: Non-Grape Wines, Fruit, Cider & Meads - Drew Horton, University of Minnesota with Panel Participants Zach Bott, Fireside/Ackerman Wineries, Wayne Spohnheimer, Buzzed Bee Meadery, & Jesse Narducci, Jefferson County Ciderworks
Room 109

MARKETING/BUSINESS: Better Branding Events - Best Practices for a Profitable Hands-On Experience - Mandy Houk, Marketing Kinetics
Room 112

3:45 p.m. - 4:00 p.m,
EXHIBITOR BREAK
Atrium & Conference Room

4:00 - 5:00 p.m.
GROUP SESSION
IOWA INDUSTRY UPDATE - Steve Larson, Iowa Alcoholic Beverages Division & Jenna Beary, Iowa Economic Development Authority/Iowa Wine & Beer Promotion Board
Conference Room

5:00 - 5:15 p.m.
CLOSING
Cassie Bott, IWGA President

5:00 - 7:30 p.m,
CANCELLED DUE TO WEATHER
(Optional) IOWA WINE NIGHT
Legislative Wine Social - Beechwood Lounge, downtown Des Moines

 * Conference schedule subject to change without notice.